Uber's new CEO APOLOGIZES, Microsoft goes long on ML, and China's Didi adds some variety to its investment strategy. All that and more in The Daily Crunch for September 25, 2017.

1. Uber CEO apologizes for London "mistakes"

Here's how you can tell Uber's new CEO is different from its last one – he's apologizing for stuff with very little provocation or prodding. Dara Khosrowshahi has owned up to "mistakes" following last week's announcement that London would be revoking its hired car license.

The new, contrite Uber could be more compatible with cities worldwide; still, Kalanick's 'ask for neither forgiveness, nor permission' approach definitely helped the company grow to what it is today, for better or for worse.

2. Microsoft launches new machine learning tools at Ignite

Microsoft's big Ignite conference is happening now, and it's announced a whole host of new software updates and integrations. Its new machine learning tools might be among the most interesting, especially given the trajectory of the tech industry.

3. Didi invests $200 million in Chinese auto trading marketplace

Chinese Uber rival Didi has made a sizable investment in RenRenChe, a peer-to-peer car trading and sales marketplace. It's an unusual place for Didi to put its money, but it sounds like this could help its drivers source new vehicles.

4. Elon Musk is going to talk to us about Mars again on Friday

Musk's Mars plan is evolving, and he's going to share some updates about how it's changed since he first revealed it in detail last year at the International Astronautical Congress. It's IAC time again, and Musk promises some twists in terms of applicable business models for SpaceX's interplanetary transport system.

5. Google's smart jean jacket is finally going on sale

Google's denim jacket with integrated smart tech based on its Jacquard connected fabric is going on sale, priced at $350. Is there a future in big brand connected garments? Maybe – this looks like a cool jacket, tech aside.

6. Baseball turns to ARKit to get fans hyped about the game

Can AR make baseball exciting? I was going to say "again" but then I remembered this is baseball we're talking about here. Come at me, baseball fans.

7. Kushner used private email for White House work

In case you were hanging on to that last, stupid justification for how the last election went to crap.