If you've been anxiously waiting for the opportunity to spend a thousand bucks or more on an iPhone, your time has come. Also, robots will scan the shelves at Walmart, Alphabet's ad business is looking up and Russia strikes back at Twitter. All that and more in The Daily Crunch for October 27, 2017.

1. The iPhone X is now available for pre-order

We've called it the best iPhone ever. And now you can order it.

Remember, this is the iPhone that discards the home button and comes with Face ID. It's also the iPhone where pricing starts at $1,000.

2. Walmart is rolling out shelf-scanning robots in stores, but says they won't replace people

The two-foot-tall robots are pretty innocuous looking — they're basically rolling gray boxes with a large arm up top that sports on-board cameras. The arm scans the shelves, looking for sold-out, missing or misplaced items.

3. Startup studios go Hollywood as CAA launches Creative Labs

One of Hollywood's top agencies is partnering with a group of Canadian investors to finance a new venture studio, Creative Labs, with $12.5 million.

4. A critical metric for Alphabet's success is suddenly showing signs of life

That metric? Cost-per-click, which reflects the value of Google's ads.

5. Saudi Arabia bestows citizenship on a robot named Sophia

The reason Saudi Arabia did this isn't immediately evident — but there's some irony in a nation imbuing a robotic Audrey Hepburn lookalike with rights while being infamous for denying basic rights to its female citizens.

6. Russian government condemns Twitter's ad ban for Russia Today and Sputnik

The Director of the Information and Press Department of the Ministry of Foreign Affairs Maria Zakharova said this has become a freedom of speech issue and that the Russian government will take measures.

7. SEC fines Zenefits and former CEO Parker Conrad nearly $1 million for misleading investors

The SEC is showing its muscle in Silicon Valley.