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Friday, December 31, 2010 Posted by bloggerdaddy 0 comments

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How To Avoid Getting Fired From Your Own Company

Posted: 31 Dec 2010 08:56 AM PST

Editor’s note: Guest author Chris Yeh is an independent angel investor and VP of Marketing for PBworks, one of his investments. He has been involved with Internet startups since 1995. His Twitter handle is @chrisyeh.

If you start a company, it will probably happen to you someday. Maybe it will be your VC or a board member. Maybe it will be your co-founder.

Sooner or later, they’ll try to fire you.

I’m an investor in or advisor to dozens of startups, and at least once a quarter, I get the call: “Chris, they’re trying to fire me.” (The other urgent call I get is when they’re negotiating a financing round, merger, or sale. I much prefer those calls!)

Most entrepreneurs are surprised the first time their investors or co-founders try to fire them. They can’t imagine being banished from the company that they created. Maybe they were the only employee of the company for years. Maybe they recruited and courted the very person who comes to carry out the execution.

The sad fact is, founder firings are the rule, not the exception.

Many of Silicon Valley’s most storied companies involve palace coups and forgotten founders. How many people remember Apple’s third founder? At least Eduardo Saverin of Facebook has a movie to commemorate his role in the company’s start. And don’t forget how Apple fired Steve Jobs himself–who is only the most successful Silicon Valley CEO of all time.

If Steve Jobs can be forced out, anyone can, including you.

But that doesn’t mean you need to take it laying down. If it happens to you—and it will—here’s are the eight steps you can take to maximize your chances of survival:

1) Don’t get caught by surprise. Coup attempts can happen anytime: when the business is going badly (“we need new blood”) or when the business is going well (“we don’t need him anymore”). Often, the conspirators will count on shock and surprise to panic you into a bad decision. If you’ve anticipated the betrayal in advance, you’ll be better prepared.

2) Start planning your defenses early. By the time the attack comes, it will be too late—if the plotters are any good. Lay your foundations up front in terms of board composition and corporate governance. Make sure you know just what someone would have to do to remove you, and minimize your vulnerabilities.

3) Get everything in writing. Promises aren’t worth a bucket of warm spit. I’ve told many an entrepreneur that once millions of dollars are involved, they’ll see the ugly side of human nature. People are capable of rationalizing almost any action if it enriches them. I’ve seen family members sell each other out and lifelong friends come to blows over this. I personally have two close friends who lost millions over broken promises because they trusted their partner’s word rather than insisting on a contract.

4) Constantly work the key players. If you don’t develop a personal relationship with every board member and key shareholder, you deserve what you get. Monitor their words and actions closely. Many people are bad liars and will tip you off with their mannerisms and reactions. Developing those relationships will also make it more likely that they’ll believe you, rather than the plotters.

5) Realize that you are dispensable. One mistake many entrepreneurs make is to assume that they’re essential to the company because of all they’ve done in the past. To investors, what you’ve done is meaningless. All that matters is what you can do for the company (and the value of their shares) in the future. The instant you stop adding value, your days are numbered.

A friend of mine keeps chickens to provide him with fresh eggs. Recently, I asked how they were doing. “I killed them all,” he said. “They stopped being productive egg layers. I ordered three dozen new chicks by mail. They arrive next week.”

Make sure you continue to be perceived as productive.

6) The best defense is a good offense. If you think someone is plotting against you, don’t just sit back and wait for him to make a move—start collecting ammunition and allies for the inevitable battle. If you believe action is imminent, be prepared to unleash a first strike, and have plans in place for both victory and defeat.

7) Don’t sign anything during the coup attempt. If your enemies do strike first, don’t panic and whatever you do, don’t sign anything. Most coups depend on the power of the bluff. The plotters may think that you, as a first time entrepreneur, may make a mistake if pressed.

One of my friends, a Harvard Business School classmate, was pressured into resigning from the company he founded by his more experienced investor. Had he simply said, “I need a day to think it over,” he could have checked the facts and rallied allies. As it was, all I could do was express my sympathy.

8) Counterattack. The best way to counterattack is to get a majority of board members and investors on your side. The next best way is to be indispensable to the company. The third best way after that is to get the lead investor on your side.

If you can’t do any of the above, there is always the nuclear option: a lawsuit. Before you go nuclear, though, understand a few lawsuit basics:

  • You probably won’t win, and even if you do, you probably won’t get anything worthwhile.
  • You don’t need to win a lawsuit. The whole point is that everyone loses (except the lawyers). That gives you leverage, especially if the other side has more to lose. For example, no VC will ever fund a company that is fighting a lawsuit, and no corporate buyer will buy from a vendor that is so embroiled.
  • A lawsuit can’t restore you to power. Best case, you’ll be able to walk away with a decent settlement. That’s why it’s better to head off a coup before it has a chance to succeed.

Even if you follow all of my steps, you might still get fired. The only way to be totally fireproof is to own a controlling stake in your company and have no need for outside capital, which is why I encourage founders to bootstrap as much as they can.

You should also bear in mind that sometimes, the coup plotters are right. It might be hard to accept, but sometimes your company (and your wallet) will end up doing better if you bow out. The legendary Don Valentine of Sequoia Capital had to fire Sandy Lerner and Len Bosack from the company they created, Cisco Systems. At the time, the company was worth less than $1 billion. Today, it’s worth $112 billion.

Would anyone have been able to fire Sandy and Len if they hadn’t raised money? No. Would they have made as much money if they hadn’t accepted Sequoia’s funding? Probably not. Bootstrapping is not a universal answer.

(Note: I don’t have any personal knowledge of what went down at Cisco; for all I know, the firing was completely unjustified. But it’s hard to argue with the results.)

If you do decide to take money from professional investors, at least you now know how to maximize your chances of sticking around. And if you do get fired, remember that revenge is a dish best served cold. Be professional, avoid burning bridges, and bide your time. Maybe you’ll be like Steve Jobs and make a triumphant return.



The Future Ain’t What It Used To Be

Posted: 31 Dec 2010 07:56 AM PST

My advice for the new year: go East and South, young man and woman … and investor. America, Europe, and Japan are stagnant and ponderous. More and more, in the coming years, the real moving and shaking will happen elsewhere.

“2011 will be the year Android explodes!” cried a recent headline, citing a new Broadcom chipset that will reportedly make sub-$100 unsubsidized smartphones ubiquitous. Maybe so, but I second MG’s skepticism: North American carriers will fight this tooth and nail, and even when they lose, we’ll still have to wait for the three-year contracts that are status quo here to finally die. If that chipset is real, though, the headline’s not wrong; Android will explode … in the developing world, where virtually all phone service is pre-paid. (As, ahem, I predicted 20 months ago.)

There’s a larger trend here. Mobile phones and 3G service became ubiquitous in Africa so rapidly in part because they never had to compete with landlines. Kenyans flocked to mobile-phone money transfer services, because they had no consumer banks: now M-Pesa, the largest, handles money equal to a mindboggling 10% of Kenya’s GDP every year. (The US equivalent would be $1.4 trillion/year. By contrast, PayPal handles less than $100 billion/year worldwide, of which mobile-phone payments are but a small fraction.) Now much of Kenya is quickly adopting distributed, flexible, resilient solar power, largely because their monolithic, sclerotic, vulnerable grid doesn’t reach much of the country.

As the poor world grows richer, we can expect more of the same: unencumbered by entrenched customs, regulations, special interests and legacy infrastructure, they’ll make the most of new technologies far faster than us laggards in the West. Why does cable TV still exist, in this BitTorrent era? Because the cable companies are like tapeworms in our economies’ guts, sucking life from their hosts as they die with agonizing slowness. Why are universal electronic health records so hard to implement? Because the multi-trillion-dollar health industry is set firmly in its antediluvian ways and has no incentive to change. But these parasites and foot-draggers are far less established in the developing world, and that’s why the future will increasingly happen there, not here.

This doesn’t mean they’ll be better off – we’ll be vastly wealthier for some decades yet – but they’re using their blank-slate advantage to evolve far faster. if you want to see the world’s real hothouse of change, or build a business that can change the lives of (or make money from) many tens of millions in the space of a few years, get ahead of the curve and aim at the 70% of humanity who live in Asia, where they already get new smartphones first, or Africa, which despite its Dark Continent reputation is rapidly growing wealthier.

“May you live in interesting times,” says the alleged ancient Chinese curse. If only. Here in the First World we’re increasingly trapped in yesterday’s tedium. In the 21st century, it’s the rest of the world who will live on the bleeding edge of the future.



OpenFeint Sees 187% Spike In Downloads Of iOS Games Over Christmas Holiday

Posted: 31 Dec 2010 07:55 AM PST

The holiday season traditionally sees a spike in mobile app downloads as users receive new devices and have more free time to interact with their phones. Today mobile social gaming platform OpenFeint is reporting that it added over 450,000 new users on Christmas day, which is a 184% spike over its daily average and the largest single day in its history in terms of new users. And the network added nearly 1.4 million new users in the four days around the holiday, including Christmas.

OpenFeint users downloaded more than 5 million OpenFeint enabled games during the 4-day stretch, with Android downloads growing by 73% and iOS downloads up by 187%. And it appears that activity is up from the same period last year; the network added 88% more users than a year ago.

So what contributed to this growth? OpenFeint’s cross-platform approach to its social gaming platform, first launching on the iPhone and iPad and more recently adding Android game developers to its rapidly growing community, definitely is helping set the gaming platform apart.

The company recently took a $8 million investment from Intel Capital and Chinese gaming company The9, as OpenFeint looks to expand beyond the iOS and Android platforms.



The Year In Virtual Goods By The Numbers

Posted: 31 Dec 2010 07:00 AM PST

Editor’s note: Guest author Ted Sorom is the CEO of Rixty, a virtual currency platform.

The global virtual goods industry put up some very impressive numbers this year. From special Easter eggs to virtual ad campaigns, virtual goods sales have grabbed their share of headlines over the past twelve months. Now with social gaming on the rise and everyone from your teenage nephew to your grandma to your old rugby teammate buying a "little something" to sweeten their online game, here is a look a back at the year in virtual goods sales.

$7,300,000,000: expected global revenue generated by the virtual goods industry in 2010. This is huge, considering the $60 billion generated in 2009 by the video game industry as a whole, and clearly shows that browser-based gaming is making great strides.

$2,100,000,000: The projected size of the US virtual goods market in 2011.

80,000,000: the all-time high number of Farmville players. The ubiquitous title for social gaming the world over, FarmVille surpassed its 2009 high mark of 50 million monthly active users, hitting this new peak in early 2010. You can now stop pretending you're not addicted to your precious online farm. It's ok… you're among friends. Oh, and now CityVille is larger than FarmVille and approaching FarmVille’s all-time high with 75 million monthly active users.

20: percentage of Electronic Art's overall revenue generated by digital sales. These aren't just avatar items and XP boosts; the figure also refers to full-game downloads and downloadable content (DLC) to enhance console games. EA's CFO Eric Brown notes that their "digital sales usually start with the sale of a physical disc, especially on the current generation of consoles." But the upcoming Star Wars MMO is guaranteed to boost DLC consumption; want a blue double-ended light saber? It can be yours, if the price is right.

90,000,000: number of Pet Society virtual goods sold every single day. According to developer EA/Playfish, their most popular title has 20 million users, double that of World of Warcraft. It's no wonder that EA was willing to pay $400 million to acquire the hot social developer in 2009.

$635,000: New world record for the single largest purchase in an online game, in this case a virtual intergalactic resort in Planet Calypso. A few years ago the same seller, Jon 'Neverdie' Jacobs, sold $335,000 worth of virtual real estate in Entropia Universe. While the majority of microtransactions cost just a few dollars, there are rare occasions where individuals spend serious money on virtual goods. Clearly, the virtual "Club Neverdie superdome" was a sound investment for Jacobs; the new owner (Yan Panasjuk) anticipates that the property will continue to grow in value. He is now dedicating 40 to 60 hours a week to the game, and has been playing MMOs for over a decade. Both parties are serious about their virtual worlds. Mr. Jacobs, also a career gamer, has already made over half a million dollars in online real estate.

4,000,000: total number of items in IMVU's virtual goods catalog, making it the world's largest. Based in Silicon Valley, the company runs a hybrid chat, gaming and avatar site. There are over 5,000 new items added every day, primarily created and uploaded by IMVU's own user community.

10% (and growing): percentage of overall item sales in OurWorld generated by the resale market. The multiplayer gaming destination aggregates hundreds of third-party games into a virtual world with over 16,000 virtual items. OurWorld's CEO, Derrick Morton, states, "In the last half year, we've seen our resale market explode. We think that a healthy secondary market is key to running a good virtual economy. If the players can’t trade amongst themselves, the virtual goods really have no value." Think of it as virtual Craigslist.

220,000: number of "Summertime avatar baseball caps sold in Roblox, a blocky MMO playground. These hats were available for tickets, a free currency that all players get for logging in and which can be traded for Robux or vice versa. Rest, Relaxation and Roblox: gotta keep those virtual "rays" out of your eyes!

15,000,000: number of virtual hot dogs eaten by non-playable characters in LOLapps' Ravenwood Fair (nom nom). The Facebook game saw huge growth last year to over 100 million monthly active users (MAU), and recently released an interesting info-graphic detailing their rise. For instance, 2 billion quizzes have been taken and 8 billion gifts have been sent!

Two: the factors that drive players to buy upper-tier items in online games, as opposed to just spending $0.99 here and there. The first is Value: Net Dragon's value packs deliver the same bulk discount that players might find in a real-world big box store. The other big factor is Rarity; limited supply drives up demand. This often comes in the form of a "box" (such as the VIP Box in GameCampus' Shot Online golf) which contains a wide range of items plus a chance to uncover the game's rarest and most valuable equipment.

And with that, we wish everyone a Happy New Year. By this time next year, these numbers will look small.



What 20 Minutes On Facebook Looks Like: 1M Shared Links, 2.7M Photos Uploaded, 10.2M Comments

Posted: 31 Dec 2010 06:57 AM PST

Democracy UK, a UK-focused political campaigning initiative by Facebook, has just released a number of mind-blowing stats on the massive usage of the network by its 500-plus million members in 2010. Over the course of the year, Facebook reports that 43,869,800 members changed their status to single, 3,025,791 changed their status to “it’s complicated”, 28,460,516 changed their status to in a relationship, 5,974,574 changed their status to engaged and 36,774,801 changes their status to married.

While these numbers are impressive, Facebook’s stats on “what 20 minutes on Facebook looks like,” are even more staggering. According to Facebook, 1 million links are shared every 20 minutes on the network. Here are a few other stats listed:

Tagged photos: 1.3 million

Event invites sent out: 1.5 million

Wall Posts: 1.6 million

Status updates: 1.8 million

Friend requests accepted: 1.97 million

Photos uploaded: 2.7 million

Comments: 10.2 million

Messages: 4.6 million

The most “liked” celebrities in 2010 were Lady Gaga (24,712,169 likes), Eminem (23,729,700 likes), Megan Fox (19,575,080 likes), Vin Diesel (19,425,325 likes), Rihanna (18,903,844 likes), Barack Obama (17,229,885 likes).

Photo Credit/Flickr/fbouly



2010 In Review: The Fortunate Winners And The Pathetic Losers

Posted: 31 Dec 2010 05:49 AM PST

Oh, 2010. It was glorious, but thank the almighty prancing unicorn in the sky that it’s over. It was the year of the iPad, really. Steve Jobs took to the stage of Moscone Center, sat down, and proceeded to show the world how he wanted us to interact with the Internet — several million consumers followed suite immediately. But there was so much more, too! Of course not everyone had such a good year as Apple. Or Roku. Or Amazon. Some companies and products didn’t fare so well and they’re probably looking to the riches that will [hopefully] be made in 2011.

Look at Android tablets, netbooks, cable companies and even Windows Home server, Google TV, and the TV show Lost. All losers in the game of Life, 2010 Edition. But no worries. 2011 is tomorrow and the Internet is a kind soul who’s quick to forget past blunders as long as future ventures result positively. It’s just too bad that what happened in 2010 will likely happen in 2011. It’s going to be more of the same. Sorry if I’m the one to tell you this; that’s the way it works ’round here.

Read More



Eleven 3D Printing Predictions For the Year 2011

Posted: 31 Dec 2010 03:30 AM PST

This is a guest post by Joris Peels, the Community Manager of i.materialise, a 3D printing service for designers, inventors and consumers. They are part of Materialise, a company with over 20 years experience in 3D printing and the market leader in 3D printing services and software.

Making predictions is a sure fire path towards getting ridiculed. But, I'll be brave and go right ahead and make 11 predictions for 3D printing in 2011.

Makerbot will sell more than 10,000 3D printers in 2011.
To put that in perspective, there are approximately 30,000 3D printers in the world today. Makerbot would have to scale to meet this kind of production but given their strong brand and loyal following it should, together with some prime time TV coverage, be possible.

Bre Pettis will appear on the cover of Bloomberg Businessweek magazine in 2011.

Bre Pettis is the congenial Maker in Chief of Makerbot. Possibly he will be holding a Makerbot. And for all you Kevin Rose watchers out there, this will not be the beginning of the end.

A designer will have revenues of over one million US dollars with a single 3D printed product in 2011.
An injection molded product does not count, even if it was prototyped using 3D printing. The revenue must come from the sales of the 3D printed products themselves. A label that designs many products will also not count since this has happened before. Several designers have revenues of hundreds of thousands of dollars selling 3D printed items ranging from chairs to jewelry currently. As many designers get more knowledgeable with the 3D printing process and media coverage increases a million dollar hit is only one good design away.

Both Stratasys and Objet will release $5000 desktop 3D printers at Euromold 2011.

$5,000 is the new $20,000. Most entry level desktop 3D printers by companies such as Stratasys & Objet cost around $20,000 now. The Makerbot and Bits From Bytes 3D printers are available for around $1000 in kits and $3000 assembled. 3D printing services are also expanding and disrupting the market for 3D printers. I'm guessing people will read The Innovators Dilemma and reluctantly rush towards offering 3D printers around the $5000 mark. The $5,000 price point is well established by the now defunct Desktop Factory and so would be an illogical but obvious price point for 3D printer manufacturers to work towards. Both Stratasys and Objet's technology could be stripped down to make a $5000 3D printer.

Zcorp & EOS will be the only major 3D printer manufacturers not to offer a desktop 3D printer in 2011.
In two blog posts Zcorp's Vice President of R&D expresses strong skepticism about the need for and usefulness of consumer 3D printing. This to me points to Zcorp focusing more on improving its existing technologies and in expanding its technology base by using the Envisontec Ultra technology and improving the materials and process of the Ultra machine. A likely path for Zcorp is making recyclable and biodegradable materials and in then later positioning themselves as the "green 3D printing" player.

EOS on the other hand has made no move whatsoever towards the desktop market. It seems content to make further advances in direct digital manufacturing and its product portfolio and advances indicate this. It would be difficult to make an affordable Selective Laser Sintering system at the moment and even though it could (with some advances and a huge reduction in the cost of lasers) be possible EOS would seem to have huge opportunities in capturing market share in the direct digital production market for medical and industrial manufacturing right now.

3D Systems will launch a 3D printing service for consumers in 2011.

3D Systems has been playing the M&A game quite seriously over the past year acquiring Bits From Bytes and a string of 3D printing services worldwide. Their Marketing Manager is Cathy Lewis who used to be the CEO of consumer facing Desktop Factory. The combination of these assets shows a strong urge to become big in the consumer 3D printing market, and a 3D printing service aimed at consumers would make sense in that light.

At least five 3D printing startups aimed at consumers will launch during 2011.
With all the media & VC attention given to 3D printing many MBA-types will be pining over how they will make their fortune in the 3D printing business. Their thoughts are always towards barriers to entry, scalable etc. Also, web services are something they think they understand so they will come up with "3D printing on Facebook", "its like i.materialise but for..", 3D printing for the iPhone, etc.

Adobe will buy Autodesk in 2011.
Adobe understands the network effect and with its Reader software makes (somehow) millions by letting people publish and read documents. With more and more information being held in 3D formats "going 3D" would seem to be a logical step for Adobe. Reading, opening and editing 3D formats is a mess and ripe for consolidation. Autodesk's stock performance recently has improved but still not reached the highs of the mid-2000's. Executives have left and the company has experienced a lot of weakness due to its exposure to the AEC (architecture, engineering & construction) market. The company's are giants in their respective markets and the tie up also somehow feels right.

Microsoft buys Dassault Systemes in 2011.
Dassault Systemes also seems to understand the network effect and its 3DVia software suite is a clear play to become the "Reader of 3D. " The company is very strong in B2B engineering and 3D modeling software with Solidworks and Catia. It is also a giant in PLM. And product lifecycle management software would seem to be the way in which companies can manage the creation of intellectual property. It's an illogical but prestigious asset to its defense contractor shareholders and its stock price has surged over the past years due to canny take overs and growth. This would not come cheap, but Microsoft with all its "SAP money" could make the acquisition and become a giant in 3D creation and engineering. Dassault would be a much more logical fit for Microsoft than the Google inspired acquisitions it has made over these past years. French protectionism and complex shareholdings would complicate matters however.

3D modeling software vendors will start to offer "light 3D printing" versions of their products

Both Solidworks and Rhino have experienced immense market growth due to inexpensive Student versions of their software driving demand for later adoption by companies and freelancers. Blender has become a huge by being a vibrant community and free. SketchUp has obtained many paid users because of its free to use versions. But, full versions of many 3D modeling packages cost anywhere from several hundred to several thousand dollars. There is a huge gap between the free alternatives and the fully paid versions while the "seeding strategy" seems to work well for the industry. An expected influx into 3D modeling by enthusiasts and broader adoption of 3D modeling software should drive growth. However these people are likely to turn to free or inexpensive versions of easy to learn packages first. And despite the industry's best efforts, no package is easy at the moment. A possible solution would be to offer stripped down inexpensive 3D printing specific light versions of popular 3D modeling applications. These would be easier to master and cheaper to buy.

3D printed products will win at least two Red Dot Design Awards in 2011

Design label .MGX has been winning a host of awards for its 3D printed work lately. Furthermore its works have been added to the permanent collection of the MOMA and the Smithsonian National Design Museum. Objet won a Red Dot for its Connex 3D printer in 2008 and designer Janne Kyttanen won a Red Dot back in 2005 for his LILY.MGX lamp. With many new designers active in the field producing attractive and groundbreaking work two Red Dots might be achievable.



Wikipedia Still $1M Short Of Fundraising Goal For 2010 (And Why I Donated)

Posted: 31 Dec 2010 02:23 AM PST

It’s the last day of the year, according to the Gregorian calendar at least, which prompted me to do some research on how well Wikipedia’s fundraising efforts for 2010 were going. As you may have heard, the Wikimedia Foundation is trying to scrape together $16 million from user and supporter donations to fund its strategic plans for 2011 (PDF).

The contribution campaign, starring Wikipedia founder Jimmy ‘Jimbo’ Wales in a prominent role, was kicked off around November 13, 2010, and has so far brought in $15 million according to the banner that appears on top of Wikipedia articles these days.

Or has it?

Wikimedia Foundation, the non-profit organization that operates Wikipedia (and other free knowledge projects), is keeping a nice public Fundraiser Statistics page, which shows the cumulative total raised to date is actually just north of $13 million. We’re not sure where the discrepancy lies, but according to the Wikipedia Twitter account there was $2 million left to raise on December 29, so we suspect the stats tool provides an inaccurate estimate.


(click image for larger version)

Either way, Wikimedia’s fundraising goal hasn’t been reached yet, although we should note that this is by far the most money the organization has ever raised from contributors – they netted just over $6 million in 2009 (according to Wikipedia, ha).

We should also note that the goal wasn’t necessarily to bring in $16 million by the end of the year, but to raise that amount in two months, which means there’s still two weeks left.

So why did I donate?

Quite simply because I love Wikipedia, and frequent the site regularly, both on my desktop computer and from my mobile phone. I realize that I’m hardly the only one visiting Wikipedia and appreciating it for being both exhaustive and free, but what prompted me to donate to keep it gratis is also because I actually enjoy Wikipedia. It’s not only a source of knowledge for me, but also a form of entertainment of some sorts.

I’ve spent countless hours on the site this year clicking from one article to the next, and I genuinely love getting lost in there.

My latest revelation: actor Josh James Brolin (No Country For Old Men, American Gangster, Wall Street: Money Never Sleeps) was actually the guy who played the older brother character in the 80′s-classic flick The Goonies (whoa – I had no idea).

Is Wikipedia perfect? By all means, no, but that’s not the point. I couldn’t imagine a world without it, and having an answer to the majority of my questions a mere click away.

All that – and, I confess, Wales’ begging eyes – is what made me donate to Wikimedia, and why you should at the very least consider doing it too.



Skytap Raises $10 Million For Cloud Automation Solutions

Posted: 31 Dec 2010 01:31 AM PST

Skytap, which provides cloud automation solutions for enterprises and software vendors to develop, test and demo cloud applications, has raised $10 million in funding, according to this SEC filing. This brings the total amount of financing raised by the company to a healthy $23 million.


WakeMate Warns Users Of Major Safety Issue With Product After One Bursts Into Flames

Posted: 31 Dec 2010 12:25 AM PST

It was only days ago that we wrote that after nearly a year of delays, the first WakeMate units were finally shipping to customers. And now there’s some more bad news — really bad. Some of the initial units are apparently bursting into flames because of any issue with the USB charger included.

Repeat: Do not use the USB charger included with the shipping WakeMate units.

The company has just sent out the following notice to customers:

Hello WakeMate Customer,

We have just been alerted to a safety issue with our product. The black USB charger bricks that have been included with the product are defective. Do not use them.

The USB chargers were sourced through a Chinese vendor. We paid to have the proper certification and safety tests performed here in the U.S. for the chargers. However, tonight we were informed by a customer of a safety incident with the black USB chargers. Therefore, effective immediately we are recalling ALL USB charger bricks and informing our customers that it is not safe to use these USB chargers to charge your WakeMate.

We will continue to look into the situation but needed to email you immediately to ensure that you stop using and unplug the included Black USB Power Bricks.

We are extremely sorry that we sent a product containing defective components. However, we also want to stress that this issue is with the chargers only, and not with the WakeMate itself. It is still safe to use the included USB cable to charge the WakeMate, and it is safe to wear the WakeMate while sleeping.

I sincerely apologize for this mishap on our part. We are doing everything we can to prevent any further incidents with the USB charger bricks.

If you have any questions do not hesitate to contact me.

Sincerely,
Arun Gupta
CEO, Perfect Third Inc.

While the notice isn’t specific about what the exact problem is, there is at least one report out there of a unit catching on fire. Jason Toff, a Googler, sent out this tweet tonight:

WARNING: my @WakeMate just burnt into flames, nearly catching my bed on fire. Do NOT use. Video of it afterward: http://twitvid.com/UBBWC

As you can see in Toff’s linked video, this looks really bad. He followed up to say he was fine, but that he was lucky he was around or his home would be on fire right now.

Obviously, this is yet more bad news for WakeMate, but they seem to have done the right thing in alerting customers as quickly as possible. It’s not yet clear if this is the only incident or if there have been others. Either way, WakeMate clearly feels this potentially won’t be an isolated problem.

Again, just to be clear, they’re saying the product itself is still safe, it’s just the black USB power adapter that is apparently defective. And if that’s the case, they shouldn’t have to do a full product recall — hopefully they’ll just have to send new USB adapters to all customers. The company says they’re still looking into the situation.

Update: There’s a bit more info in the Hacker News thread on the issue, including the company answering questions (they are Y Combinator-backed). Of note, the company says:

yes the batteries are safe. we believe that the chargers are spitting out a noisy electrical signal, which is causing the battery charger IC on the WakeMate to overheat, thus causing the problem. We have only seen any incidence when the unit is plugged into the black USB charger bricks we shipped with. To date we have logged over 20000 hours of sleep on our system, so we’re certain that sleeping with the Wakemate is safe, and that the batteries on the WakeMates are safe as well. This is in addition to the testing and certification we had done on the unit as well before we began shipping units.

and:

We sent this email tonight within an hour of hearing about the first issue. One of our goals as a company is to increase people’s quality of life — starting with sleep. It was immediately apparent to us we had to tell our customers, especially if their safety was at all at risk.



Addoway Is Like eBay With A Social Streak

Posted: 30 Dec 2010 08:43 PM PST

If you’ve ever gone shopping on eBay, you know how important seller ratings can be — take a stab with someone who has less than a 90-something approval rating, and you’re testing your luck. And even when you’ve found someone with a satisfactory rating, the descriptions left by other buyers tend to be mostly useless (A++++, anyone?), which makes the whole thing feel a little risky regardless. Oh, and sellers can always get scammed by buyers, which makes it even more fun.

Addoway is an e-commerce site that looks to help reduce these feelings of anxiety by using Facebook Connect to help you find sellers that your friends have had good experiences dealing with in the past. The site launched eight months ago, and is currently drawing 90,000 uniques a month.

The premise is simple: when you run a search on Addoway for whatever it is you’re looking to buy (say, an Xbox), the site will let you sort listings by your social connections. If you know someone who has interacted with a certain seller before, then they’ll show up at the top — and you can talk to your friends about their experience with that seller if you’re still hesitant.

Of course, in order for these social connections to be of any use you need to actually know people who are using the site to either buy or sell things. And right now it’s pretty unlikely — even if you have a few hundred friends, the odds that one of them is using Addoway to sell the item you’re looking for is very low.

CEO Fredrick Nijm agrees that it’s unlikely that the social connections will be much help at this point, but he believes that if the site grows in popularity, it will become much more useful. For the nearer-term, Addoway has a back-up plan in place to help make shoppers more comfortable: very transparent seller listings.

The site invites sellers to link up their blogs, Amazon accounts, eBay seller profiles, and YouTube videos, allowing visitors to quickly get a snapshot of who they are. Granted, reading someone’s blog or watching their videos doesn’t necessarily help you determine if they’re a reputable seller, but this kind of transparency can still potentially help instill a greater sense of trust. Maybe.

So far the site has over 400,000 listings, most of which have been sucked in from eBay (Addoway lets sellers connect with their eBay, Etsy, and Bonanza accounts). Nijm declined to say how many active sellers the site has, but says that most of them (including those who have linked their eBay accounts) are still active.

The site makes money by offering a premium account to sellers for $8.95 per month that gives them prominent placement in search results and Addoway’s social media presences. In the future the site will also add transaction fees, though existing users will have a window where they won’t have to pay them.

This is a very difficult market to crack into, especially given how much traction Addoway will need for its social connections to become useful, and Nijm knows it. Still, he says that this is the only service that uses Facebook Connect to help buyers pick out reputable sellers (as opposed to using it for product recommendations, the way Amazon does), and he says that Addoway has seen significant growth over the last several months, going from 60,000 uniques a couple of months ago to 90,000 today.




BarMax, The $1,000 App (That’s Actually Worth It), Hits The iPad

Posted: 30 Dec 2010 06:37 PM PST

It was just about a year ago that we first wrote about BarMax, an iPhone application meant to help law student pass the Bar exam. But if you’ve heard of the app, it’s more likely because of its price: $999.99. And now you’ll be able to part with the $1,000 at the click of a button for the iPad too.

BarMax, which, believe it or not, actually seems to be a good deal at $1,000, has just launched the iPad version into the App Store this evening. Specifically, the California (each state has different Bar exams) version is ready to roll.

Last month, we did a preview of the iPad version and noted that the company had racked up over $200,000 in sales from the California and New York versions of their iPhone app. And the iPad version looks to be even more useful as it has been re-built from the ground-up to take advantage of the new form factor and larger screen.

Here are the key features of the iPad version from the company:

  • Native iPad app that has been built from scratch to take advantage of the iPad screen size.
  • Larger screen eliminates the need for books that some users still had.
  • Students can buy a new iPad if they don’t have one and the course for just $1,500, which is still more than 50% off from other leading courses.  We expect a spike in iPad purchasing among law students.
  • Enhanced outline reader layout with quick page scroller.
  • Ability to highlight text, create notes, and bookmark pages.
  • Redesigned Multiple Choice section with explanations of correct and incorrect answer options.

The reason the $1,000 price (the max you can charge in the App Store) is reasonable for this app is because of both the massive amount of data included — just about 1 GB — and because the course that students typically take for Bar exam prep, BarBri, usually costs something like $3,000 to $4,000 for the same type of information prep.

More importantly, the app appears to actually work. The data from the last Bar exam results showed students who used BarMax fairing well above the average pass rate.

To celebrate the iPad launch, BarMax is also giving away one copy of the $1,000 app to a lucky soon-to-be-lawyer TechCrunch reader. Simply email info@getbarmax.com with “TechCrunch” in the subject and your law school and graduation year in the email by January 5, 2011. They will select a winner at random from those who email.

You can find BarMax for iPad here in the App Store.



OpenInvo: A Marketplace For Innovation

Posted: 30 Dec 2010 05:38 PM PST

Have a great idea, but don’t have the time or money to actually bring it to market? A new startup called OpenInvo wants to help you turn it into a nice chunk of change by selling it to existing businesses that are looking for an extra dose of innovation.

Now, there are other platforms for sharing business ideas — you may be familiar with Kickstarter, which has gotten attention for projects like the iPod Wristwatch. But Kickstarter is for people who want to bring their ideas to fruition and just need funding — OpenInvo is for people who have an idea and are willing to put the time in to flesh it out on paper, but don’t want to have to deal with actually starting a company.

For most users, the setup is pretty simple: you log into the site, agree to a fairly lengthy legal document, and then outline your ideas using diagrams and other supplementary material as necessary.

Established businesses eager for some outside inspiration can then come along and browse through OpenInvo’s directory of ideas (after paying for access, of course). At this point the tools for browsing this directory are still fairly nascent, but founder Emily Lutzker says that the company plans to build it out once it raises additional capital.

So how much can you expect to make should a business decide it likes one of your ideas? This varies a lot — Lutzker says that the service gauges a variety of factors, like the potential market size, how much work you’ve put into fleshing out your idea, and whether or not there’s an existing relevant patent in order to establish a fair price. But she says the range could be anywhere from $5,000 to $100,000. There’s also an option for the idea creator to collect a percentage of revenues generated by the idea, though the purchasing business would obviously have to agree to those terms.

There are a lot of IP issues involved here, and Lutzker says that the site has been vetted by lawyers to make sure that things are up to snuff. New idea submitters have to agree to an online contract indicating that they accept OpenInvo’s terms, and companies that wish to browse the ideas have to sign a contract of their own. To help prevent abuse (for example, companies simply taking ideas without paying their creators), OpenInvo tracks each page that a business visits.

OpenInvo is still in a very early state. Lutzker says that the service has some large companies who are eager to browse through the site’s directory, but that the service is waiting for the marketplace to fill out with more submissions before it opens the floodgates to these ‘Idea Seekers’. If those submissions don’t come then the service is obviously in trouble, so it’s doing what it can to get the word out.

In the future, OpenInvo will also flesh out its collaboration tools, and it will eventually offer real-time brainstorming sessions that businesses can use as online focus tests.

There are plenty of other online platforms for sharing ideas, including Kickstarter and Quirky. The latter has its community vote on submitted ideas, and it brings them to market with the original creator getting a cut of the proceeds. There’s also Innocentive, which sets out to solve ‘problems that really matter’.




Centro Media Rakes In $22.5 Million

Posted: 30 Dec 2010 03:02 PM PST

According to an SEC filing today, the Chicago based Centro has just raised a whopping $22.5 million (rounded up) in equity only funding. Listed on the SEC form are Centro CEO Shawn Riegsecker and FTV Capital Partner Eric Byunn as Director.

Centro is a digital media and technology services company founded in 2001, serving over 350 ad agencies world wide . The company’s recently launched platform Transis automates and centralizes the media buying and selling process so agencies can save time and money.

This looks to be the first major funding round for Centro; The company had also raised a much smaller $276,247 round back when it was called Intergent.



O Canada! World’s Most Web Connected Land

Posted: 30 Dec 2010 01:49 PM PST


According to a recent comScore report, Canada has beaten out the US, the UK, France, and everyone else in the world in various metrics relating to broadband and internet use. While the conspicuous absence of the likes of Sweden, a perennial leader in these categories, fills me with suspicion, the numbers are still fun, and slightly surprising.

One statistic calculated to both please and terrify is that, by comScore’s measurements, just over half the population of Canada is on Facebook. That amounts to about 16 million people — a drop in the bucket with Facebook’s user base — but it’s the proportion that matters. US usage is around 40% by some estimates, which is of course significant, but it’s fun that Canada has passed us up in this race. I’m guessing it has something to do with the weather up there.

The comScore report (not actually provided, so this information is second-hand) also makes mention of some other specific services; internet-enabled TV, in the form of Netflix Streaming, Google TV, and so on, is far less prevalent there. Reuters attributes this to regulation debates, but I think that international licensing agreements are decades behind where they should be. This causes TV, movies, music, even ostensibly public-domain works to be inaccessible in some countries. Canada seems to be passed up whenever I hear about expansions by media distribution companies to to new markets.

Another interesting statistic, and one that strikes me as being rather anachronistic, is that Canadians spend an average of 42 hours per month on the internet. What exactly does “on the internet” mean in this case? I am on the internet upwards of 700 hours per month, depending on the number of days, since I have an always-connected smartphone. The internet is no longer accessed in terms of hours; we don’t log in and log out, or at least very few of us do any more.

While these metrics are certainly fun to think about, there are dozens more that are less conscientiously tracked, and less impressive-sounding. Uptake of next-generation services like cross-platform synchronization of files and calendars would be a good indicator, and smartphone use statistics are also highly relevant. Mapping information use is becoming an incredibly complicated field, and while Canada deserves a measure of glory for winning this little round-up, that glory will succumb quickly to a little scrutiny.

And for good measure:

And because some people found the above image offensive, which was placed there as a very serious commentary on international politics and culture, and not at all a joke, it seems only fair that I should add a similarly serious contribution from the Canadian side (from the great Kate Beaton):



So Much For FREE!: Apple Will Sell $2B in Apps in 2011

Posted: 30 Dec 2010 01:19 PM PST

I’ve often wondered if the early Web pioneers had it all to do over again if Web companies would have put less of an emphasis on free.

People have been conditioned against paying for services or content on the Web, and the Web elite only have each other to blame. For all the talk of Web companies getting users first and “figuring out” how to make money later, the only two jaw-droppingly, multi-billion-dollar, innovative new ways to advertise online have been Google’s paid search ads and Groupon’s solution to unlocking local ad dollars on a mass scale. Those who win big–like Google– just perpetuate the cult of free content and services as a way of spoiling would be competitors. Witness a big disconnect between popularity and money. Exhibit A: Yahoo.

As a result, Netflix and Match.com are two of the only companies to have figured out ways to build large, lucrative subscription businesses online. Meanwhile, LinkedIn is one of the only Web 2.0 companies that has created a huge business with a freemium business model.

But on the mobile Web it’s a do-over, and it’s a totally different playbook from FREE! People are conditioned to pay for stuff over phones in a way they aren’t online, and they’re not flinching. According to Citibank’s US Internet Stock 2011 Playbook released today, Apple will generated as much as $2 billion in gross app revenue in 2011. For perspective, that’s about the same size as Citibank’s estimate for the entire online video advertising market next year, nevermind way more people watch YouTube than have an iPhone and it’s been in the cultural zeitgeist longer.

The report also cites Gartner’s estimates that the total app market was around $4 billion in 2010 and should grow to a whopping $27 billion by 2013. The biggest driver is smart phone penetration, the impact of which Citibank compares to the spread of broadband on the computer-based Internet in the early 2000s. Globally, smart phone unit sales grew 53% in 2010, and Citibank expects it to grow 29% in 2011 and stay in the mid-20% growth range through 2013.

Several years ago, it was controversial to say that a fledgling product called Android — not the hyped up purchase of YouTube– would be Google’s best bet at another hit on the scale of paid search. Android is already making $1 billion in revenues with an indirect monetization strategy, and Citibank expects that could double next year– not only eclipsing YouTube but the entire online video category. Now calling Android Google’s future is almost a cliche. Good thing Google hedged its bets.



Begun The Talent Wars Have – How Twitter’s London HQ Could Woo Google Staff

Posted: 30 Dec 2010 12:55 PM PST

We’ve reported before about how the escalating war for talent in Silicon Valley is effectively creating a kind of arms race between tech companies.

For example, Google is offering employees a 10% pay increase for 2011; companies like About.me are getting acquired days after launch; and job postings in the IT industry are shooting to astronomical levels. Even Google’s Eric Schmidt has admitted to this battle.

Facebook, Google, Zynga and Twitter are hiring like crazy – and this insatiable desire for staff is likely to spill over into other countries. And perhaps the obvious first target outside of the Valley is London: English speaking, and a magnet for existing tech people in Europe working for US multinationals. And the latest to consider extending its reach there is Twitter.



Google As A Carrier. It’s Not A Question Of “If They Will”, But Rather “When They’ll Try”

Posted: 30 Dec 2010 12:23 PM PST

CNNMoney published an interesting piece by David Goldman this morning entitled, Google: Your new phone carrier? In it, Goldman lays out what he sees as the preliminary steps Google has taken to become a wireless carrier themselves down the road. He also gives some reasons for why they would and would not want to do that. In my mind, the concept is much more straightforward. Goldman ends the title of his piece with a question mark — but it should be a period.

It’s not a question of “if” Google will try to become a carrier. It’s just a matter of “when” they’ll try to.

Now, to be clear, that doesn’t mean I think they’ll actually be able to become a carrier. The biggest hurdle there has nothing to do with the technology needed, the money needed, or the expertise. Rather, the major issue would be the government. Would they allow Google, already one of the biggest corporations in the United States, to enter a new area that could extend their control (particularly in the advertising space)? Probably not. Actually, I have a feeling it might have more to do with Verizon and AT&T lobbying dollars influencing the government to block Google in such a cause.

But again, Google will try. It may be a few years from now, but it’s inevitable.

Here’s the key blurb of the CNNMoney piece, far down:

It’s not likely in the immediate future. Google’s Android is the hottest item in the mobile market, and the company relies on carriers to adopt its software and drive customers to its search site.

But it’s a real possibility down the road. The Federal Communications Commission recently failed to enact strong Net neutrality rules for the wireless community. That leaves open the option for carriers to restrict their subscribers’ access to some of Google’s offerings.

Without the net neutrality safeguards in place, the carriers will make moves to restrict certain services down the road. YouTube is one example. Google Voice is probably another. There will likely be a dozen others.

Interestingly enough, it’s none other than Google who will share a big part of the blame for this happening. Not only did they leave Android so open so as to allow for the carriers to do whatever they want, but they also teamed up with none other than Verizon to dream up the current bogus non-rules the FCC just voted to adopt for wireless access.

But what if it is just a big “keep your friends close and your enemies closer” scenario? What if Google saw teaming up with Verizon as the only way to move at least part of the net neutrality debate forward (as Google CEO Eric Schmidt has more or less stated) and realized that it was inevitable that they’d be competing with them in wireless down the road? It can’t be ruled out. And at the very least, the partnership may be a bit of bet hedging — a way to ensure continued money-making just in case they can’t enter the wireless space down the road.

Remember that Google has done some sly manipulation of the space in the past. In 2008, they put up a huge bid to buy a portion of the wireless spectrum that the FCC was opening. But Google had no intention of actually winning with that bid. Instead, they bid just enough ($4.6 billion) to ensure that the open device and application rules would be put in place on the spectrum, no matter who won the rights to control it. And who won those rights? Verizon (and AT&T to a lesser extent).

While Google and the carriers may seem all buddy-buddy now, in the not-too-distant future, they will likely be at odds with one another. The reason will be that the carriers will begin restricting what Google thinks should be open. And Google will have to make some moves to open things up once again.

Rumors of Google buying one of the smaller U.S. carriers, namely Sprint, have been around since at least 2007. Those rumors pop up every year, and they will likely only intensify going forward. One issue there is that it would only solve the U.S. problem. Of course, given the state of carrier control in this country, it is likely the problem Google will want to solve first. The other bigger issue, again, is the government blocking such a purchase.

Instead, Google may simply try to buy up chunks of spectrum from others. Or build out their white space initiative, the so-called “WiFi on steroids“. Or maybe they’ll dream up some other new technology to try to end carrier dominance. This is the company behind self-driving cars, after all.

Remember, Google is already entering the ISP game with their fiber optic broadband test. Why? Because the state of broadband in this country is pretty piss poor thanks largely to de-facto regional monopolies in place. The next, and more important step is for them to take to the skies. And for largely the same reason. And Google will try to. It’s only a matter of time. I’m just worried that like most things they’re attempting these days, it will be easier said than done.

[photo: flickr/woodleywonderworks]



See What Went Popular And When With Rrrewind

Posted: 30 Dec 2010 12:09 PM PST

Developer Roberto Martinez wanted an easy way to see what was popular on any given social content site on any given day so he built Rrrewind, which lets you see what was hot on Delicious, Digg, Hacker News, Reddit, Hulu, Yahoo Videos, YouTube, Dribbble, Flickr, Amazon and Yahoo Buzz for any day in 2010 and some in 2009.

Like a snapshot in virality or a Popurls with a history focus, Rrrewind allows you to go back in time and see an archive of the most viewed items on the Internet. Says Martinez, “It is NOT a social, local, deal related, disruptive app, just a damn useful site that let you go back in time and see what was popular on some sites. I built it because I hate to miss hot stuff on Delicious (snif), Hacker News, etc.”

Martinez has been collecting information for the site since 2009 but finally got around to building it over this holiday season. My favorite part is the sites that include visuals, like what went popular on the design community Dribbble and Flickr. It seems to be harder to aggregate the video content and the Hulu option seems to be particularly iffy.

Martinez plans on adding a calendar option (right now you can use the archives link) and more music services like iTunes and Last.fm as well as Google and Twitter search trends.

As one Hacker News commenter pointed out, the theme of “This day in history” has appeared in print, then radio, then on birthday cards, then television, and now on the Internet, “If you look, you’ll find what you seek pretty much everywhere.”



Image Space Media Raises $1 Million For In-Image Ad Platform

Posted: 30 Dec 2010 11:20 AM PST

TechCrunch50 demopit company Image Space Media (formerly Picad Media) has raised $1 million in new funding according to an SEC filing.

ISM’s ad network, which recently launched an analytics offering and a self service tool, helps publishers monetize images on their websites with ad overlays. Its proprietary technology allows for audience targeting and matches ads to the most appropriate images available.

With AdStart, advertisers can now create text based ads on both a cost-per-click (CPC) or cost-per-thousand (CPM) impression level. Once the advertiser creates their text-based ad campaign, they set their bid price and fund their account using a credit card or PayPal with a minimum of $5.00 for prepaid accounts. The ads immediately begin running as overlays on contextually relevant images across the Image Space Media Network.

The startup raised $2.9 million in funding earlier this year from New Atlantic Ventures, Ridgeline Capital, and Michael Gordon and brought on a new CEO last year, Jesse Chenard, who Tung actually met at TechCrunch50 in 2008. Image Space Media faces competition from GumGum and others.

We’ve reached out to the startup for confirmation and will update when we hear back.

UPDATE The company’s founder Kevin Tung has confirmed that ISM raised another round from existing investors in advance of a planned Series B round in 2011.



Who Gives A Tweet: MIT Researchers Build A “Hot Or Not” For Twitter

Posted: 30 Dec 2010 10:35 AM PST

Because everything eventually becomes an academic field (I’m still waiting for “Internet” to become a major), researchers from MIT, University of Southampton and Georgia Institute of Technology have teamed up to build Who Gives A Tweet, a Twitter app that allows users to anonymously rate their friends’ and strangers’ tweets in order gain more insight into status update perception. Kind of like Hot Or Not, but for tweets.

While plenty of apps like Twitalyzer and Twitter Grader try to measure your social media engagement whatever that means, the Who Gives A Tweet study attempts to parse what is valuable and not so valuable about microblogging content. Says Michael Bernstein, PhD student at MIT, “Analysing the negatively rated tweets, and the consensus that forms around them, will help us understand the emerging approved or accepted norms in these new forms of online communication.”

Aside from serving up feedback from your friends, the app also gives you tweet feedback from strangers via Amazon’s Mechanical Turk. Thus far I have been rated by two people on my “Caveat: I have absolutely no interest in anything that combines New Year’s resolutions and social media” tweet from yesterday. While one person found it “Sort of funny” another said “This person has no interest in New year’s resolutions and social media, and I have no interest in this tweet.” Ouch.

Says Twitter app store founder Laura Fitton, “It gets right to everybody’s core uncertainties about Twitter, ‘Am I doing it right?’ ‘Am I boring?’

You can find Who Gives A Tweet in the Twitter app store here.



Xpert Financial Is About To Fly Out Of Stealth With A New Way To Trade Private Shares, And SEC Approval

Posted: 30 Dec 2010 10:18 AM PST

Just as the Securities and Exchange Commission is starting to take a closer look at the increasing amount of trading in private company stock, a new startup that’s been in stealth mode since August, 2009 is preparing to launch another way to trade private shares. The company is Xpert Financial which, through its registered subsidiary, Xpert Securities, brings to the table a tacit stamp of approval from the SEC and the Financial Industry Regulatory Authority (FINRA), or at least approval to begin operations as an alternative trading system (ATS). Existing secondary markets for private shares such as SharesPost and SecondMarket do not have the same standing in the eyes of the SEC, although it is not clear how much that matters at this point.

Xpert Financial will operate an electronic trading platform for private company shares. It is a registered broker-dealer with FINRA and it recently got approval from the SEC to run an alternative trading platform. Xpert Financial will be the first ATS approved for private stock sales. More common alternative trading systems are ECNs, or Electronic Communication Networks, for publicly traded securities. As an ATS, Expert Financial cannot call itself an exchange, which is why it changed its name from Xchange.

In contrast to “bulletin boards and phone-bank brokerages that have positioned themselves as stock exchanges,” as the company calls its competitors, Xpert Financial will be a completely automated, electronic trading system. It will also work with the companies whose shares trade on its ATS to solicit their approval (SecondMarket and SharesPost work with shareholders, not necessarily with the companies). Xpert will also provide a way for companies to share financial information with prospective investors. More disclosure would certainly be welcome in this opaque corner or the financial markets. The company is backed by angel investors including Tim Draper, who invested personally.

Of course, just because Xpert Financial has permission to operate as an ATS by the SEC that doesn’t mean that companies whose shares trade there wil be immune from SEC scrutiny. As these private trading systems bring more liquidity to secondary markets, the number of shareholders for any given company will increase and the greater chance there will be that a company will gain more than 500 shareholders. Once that happens, the SEC can require full financial disclosure just like a publicly traded company.

Update: A SecondMarket spokesperson notes: “SecondMarket is a registered broker-dealer, and we are fully regulated by both FINRA and the SEC. Also, working with the private companies is a critical aspect of our business model.” The difference is that it is not an ATS, and Xpert Financial is already trying to use that distinction in its marketing against the established players.



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