HTC confirmed the rumours today of their own display technology which is called Super LCD. SLCD screens will go head to head with the AMOLED display screens.

HTC said they will be replacing the AMOLED screens of HTC Desire and Nexus One with the new SLCDs. HTC has not shown any demo units with the new screens, so we’re not yet sure how better/worse they will be.

These new SLCDs will bring power management improvements which we all know is a big issue with all the high-end devices. HTC Desire and Nexus One with Super LCDs will hit the stores later this summer!

The full announcement by HTC:

New Displays to be integrated into HTC Desire and Nexus One

HTC Introduces SLCD Display Technology To Its Portfolio

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider
viewing angles that are enabled by Sony’s new VSPEC III™ technology.

Post from: Sizzled Core

Super LCD for HTC Desire and Nexus One Coming Soon